Your source for feature flags, data-driven decisions, product strategies, and more
William Sigsworth
Head of Organic Growth
at
Flagsmith
Release Strategies
Release Testing: A Complete Guide for Development Teams
William Sigsworth
May 6, 2026
Release testing helps you ship software with confidence. Learn what it is, how it works, and how feature flags make it safer and faster.
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Risk Reduction
What Is a Kill Switch in Software and Why Do Developers Need Them?
William Sigsworth
May 5, 2026
Kill switch software lets you instantly disable features without a redeployment. Learn what a kill switch is, how it works, and when to use one in development.
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Developer Productivity
How to Implement CI/CD: A Practical Implementation Guide
William Sigsworth
April 29, 2026
Learn how to implement CI/CD with this step-by-step guide covering pipeline setup, tooling, testing, and how to deploy faster with fewer broken builds.
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Developer Productivity
What Is CI/CD? A Plain-English Guide to Faster, Safer Software Delivery
William Sigsworth
April 27, 2026
Learn what CI/CD is, how it works in software development, how to implement a pipeline, and which metrics actually tell you if it's working.
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Release Strategies
Rolling Deployment Vs. Blue-Green: Which Strategy Fits Your Pipeline?
William Sigsworth
April 21, 2026
Compare rolling deployment vs. blue-green to understand the real differences in rollback speed, infrastructure cost, and downtime risk for your team.
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Release Strategies
What Is Feature Management and Why Does It Matter?
William Sigsworth
April 20, 2026
Not sure what feature management is or how it works? This guide covers the definition, benefits, rollout strategies, and best practices.
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Release Strategies
What Is Trunk-Based Development? A Complete Guide
William Sigsworth
April 15, 2026
Learn what trunk-based development is, how it works with CI/CD, its benefits, common pitfalls, and how feature flags make it safer to practise.
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Release Strategies
Deployment Frequency: The Metric That Reveals How Fast Your Team Really Ships
William Sigsworth
April 13, 2026
Deployment frequency is a core DORA metric for engineering teams. Learn what it is, how to measure it, and how feature flags help you improve it.
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