Flagsmith feature experimentation platform dashboard showing chance-to-win metrics for control vs. variant

Turn any Feature Flag into an
Experiment

Flagsmith’s experimentation platform brings native A/B testing directly to your feature flags. Deploy your data-driven release strategies with full data sovereignty.

Trusted by top development teams

KB
Okta
Citi
Vontobel
Ford
Wistia
Creditas

Watch the feature experimentation demo video

B Testing & Experimentation Final

Start getting data from your A/B test in minutes with Flagsmith's feature experimentation platform, which turns your existing feature flags into full A/B experiments—with warehouse-native analysis built in.

Split Traffic. Measure Impact. Decide.

Start experimenting with data-driven releases

Flasmith’s feature flag tool with built-in A/B testing. A data driven release platform loved by both engineers and PMs.

1

Clear answers

View chance-to-win metrics and expected lift.

2

Flexible targeting

Fully control which of your users are part of your feature experiments.

3

One platform

Run experiments with your existing feature flags

Flagsmith CLI and MCP connector managing feature flag experiments from the terminal

AI-native experimentation

Built for the future of development, letting you code and experiment with MCP and CLI connectors

MCP Server and CLI

Flagsmith is equipped with Model Context Protocol (MCP) and Command Line Interface (CLI) connectors.

Agentic automation

Empower AI agents to autonomously manage your flags and experiments with strict security guardrails.

Zero friction

Stay in your workflow without bouncing between heavy UI dashboards.

BYOW (Bring your own warehouse)

Seamlessly connect your existing data stack like Snowflake, BigQuery, or Databricks.

Total Flexibility

Run experiments on top of the data infrastructure you already own, using your existing data.

Managed Warehouse available

No warehouse? No problem.
Flagsmith can provide an optional zero config managed warehouse for you.

Data-Driven Flags Management

Take the guesswork out of your release process by building experiments based on your existing flags.

Flagsmith experimentation platform data warehouse integrations: ClickHouse, Snowflake, BigQuery, and Databricks