Control every feature release across every vehicle, platform, and region
From in-vehicle software to fleet management platforms, Flagsmith gives automotive engineering teams the precision to release updates safely, gradually, and on their terms.
Ship releases at scale with confidence
Validate new in-vehicle features or connected platform updates with a defined vehicle cohort or user segment, thanks to Progressive rollouts.
Update behaviour
instantly
Remote configuration enables you to change feature states, tune thresholds, and adjust logic across your platform in real time. No OTA update cycle, no waiting for a new build.
Self-host for complete data sovereignty
Automotive platforms generate and process sensitive vehicle, location, and driver data. Flagsmith’s self-hosted deployment keeps your software infrastructure secure.
Separate what’s deployed from what’s live
The automotive industry is moving fast towards software-defined vehicles. Features ship on tighter cycles, platforms update continuously, connected services evolve, and every change carries consequences.
Flagsmith decouples deployment from release, giving teams the ability to push code to production and hold it behind a flag until every stakeholder has signed off.
Release new connected-car features to a defined test fleet before enabling them broadly.
Disable a feature instantly across your platform if a safety or performance issue is identified—no recall required.
Run A/B tests on in-app or HMI features to measure driver experience before full rollout.
Security, governance, and traceability across complex software stacks
Automotive software teams operate across multiple markets and regulatory frameworks. Flagsmith’s access controls and governance tooling are built for that complexity.

Whether you’re coordinating releases across OEM, Tier 1, and software teams, or maintaining compliance with UNECE WP.29 cybersecurity regulations, Flagsmith gives you the controls and audit trail to stay on top.
Role-based access control ensures the right teams manage the right flags—across regions, vehicles, and platforms.
Change approval workflows prevent unauthorised flag changes from reaching production without sign-off.
Full audit logs give you traceability across every feature change—critical for safety documentation and regulatory submissions.
Deploy Flagsmith wherever your stack lives
Self-Hosted
Self-host to keep feature management inside your own environment—the right choice for teams operating under UNECE WP.29, ISO/SAE 21434, or regional data sovereignty rules.
Cloud
Enterprise-grade feature management without the infrastructure overhead makes the cloud a strong fit for connected-vehicle teams and mobility start-ups. Fast to deploy, simple to scale.
Private Cloud
A single-tenant environment managed by Flagsmith on your behalf, purpose-built for automotive groups that need cloud performance with full isolation.
