Your source for feature flags, data-driven decisions, product strategies, and more
Asaph Kotzin
Principal PM
at
Flagsmith
Release Strategies
How Feature Flagged AI Workflows Turn Risky Releases Into Reversible Ones
Asaph Kotzin
October 6, 2026
Feature flags and AI: a technical guide to using AI coding agents and feature flags together to cut release risk and ship AI-generated code safely.
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What is a Shadow Deployment and When Should You Use One?
Asaph Kotzin
October 5, 2026
Shadow deployment lets you test new code against real traffic with zero user risk. Learn about shadow mode deployment, best practices, and top tools.
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Release Strategies
A/B Testing in Product Management: A Practical Guide
Asaph Kotzin
September 21, 2026
A/B testing in product management, explained: what it is, how it works, common pitfalls, and solutions for A/B testing in product management.
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Risk Reduction
What Is A/A Testing and When Should You Run an A/A Test?
Asaph Kotzin
September 15, 2026
A/A testing checks whether your experimentation tool works before you trust it with a real A/B test. Here's how and when to run one.
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Release Strategies
Product Experimentation: Why Most Teams Get the Foundation Wrong and How To Get It Right
Asaph Kotzin
September 7, 2026
What is product experimentation? A practical look at hypotheses, feature flags, and the infrastructure that makes safe testing possible.
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A/B Testing vs. Multivariate Testing: Key Differences and When to Use Each
Asaph Kotzin
August 18, 2026
A/B testing vs. multivariate testing: the real difference, the traffic each needs, and how to make the multivariate testing vs. A/B testing call without guessing.
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Feature Flags in DevOps: What They Are, Why You Need Them
Asaph Kotzin
June 24, 2026
Learn what feature flags in DevOps are, how platform and DevOps engineers use them, and what to look for in feature management software.
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Product Updates
You Can Now Integrate Flagsmith with GitLab! Here's How You Do It
Asaph Kotzin
June 1, 2026
Flagsmith's new GitLab integration links feature flags to Issues and Merge Requests—with automatic comments on every state change. Here's how to set it up.