Your source for feature flags, data-driven decisions, product strategies, and more
William Sigsworth
Head of Organic Growth
at
Flagsmith
Release Strategies
What Is a Software Release? The Ultimate Guide
William Sigsworth
July 6, 2026
This guide covers what a software release is, the main types, lifecycle stages, and how teams reduce release risk.
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Developer Productivity
DORA Metrics Explained: The Five Measures of Software Delivery Performance
William Sigsworth
July 1, 2026
What are DORA metrics? A clear breakdown of the five key measures of software delivery performance
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Release Strategies
Explaining The Ring Deployment Model: Safer Releases, Ring by Ring
William Sigsworth
June 30, 2026
Learn about the ring deployment model, how it compares to other deployments, and how feature flags make it practical.
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Release Strategies
What Is a Dark Launch? The Ultimate Software Development Guide
William Sigsworth
June 22, 2026
A dark launch deploys code to production before users see it. Learn what dark launching means, how it works, and when feature flags make it straightforward.
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Developer Productivity
What Is Product Lifecycle Management?
William Sigsworth
June 15, 2026
Product lifecycle management takes a product from first concept to end-of-life. Here is what PLM means for software teams—and where feature flags fit in.
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Release Strategies
What GitLab Feature Flags Can Do for Your Release Workflow
William Sigsworth
June 9, 2026
Learn how GitLab feature flags give your team safer releases, faster rollouts, and cleaner flag hygiene – and how Flagsmith makes it all more powerful.
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Release Strategies
The Engineering Team's Guide to Release Strategies That Actually Work
William Sigsworth
June 3, 2026
Explore software release strategies, from canary releases to ring deployments, and learn how release management and analytics improve every rollout.
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Risk Reduction
The Benefits of A/B Testing, and Why Feature Flags Make It Even Better
William Sigsworth
May 27, 2026
Discover the key benefits of a/b testing and learn how feature flags help teams run smarter, safer experiments that drive real product growth.