Product Marketer

About Us

Flagsmith is on a mission to empower teams to ship faster and continuously improve their products. We're a profitable, bootstrapped company building an open source alternative to larger venture-backed competitors. Profitability and sustainability are how we stay in control of our destiny.

Our growth comes from helping larger teams take control of their release processes. We work across all industries but have the biggest impact in high-risk environments like financial services, healthcare, telecommunications, and high-tech manufacturing. Our net retention rates speak for themselves.

Our team spans multiple continents and is 100% remote, with deep roots in engineering and a strong focus on product quality, simplicity, and community. We are filled with team members who have been searching to have impact, and larger scope as opposed to being a cog at a large organisation!

About the Role

Flagsmith is used by engineering teams who care deeply about the tools they choose, in high-stakes environments where getting a release wrong is costly. Our product earns their trust, but our marketing doesn't tell that story well enough yet. That's the job.

We're hiring a product marketer to own how Flagsmith is positioned and launched, from the public website all the way into the product. Today that work sits with the Head of Product. You'll take it, own it, and make it sharper than it's ever been.

This is a high-ownership role in a small, fully remote team. You won't be writing copy to someone else's brief or handing off a launch deck and moving on - you will own the narrative end to end: what we say, why a technical buyer should believe it, and how every launch lands. 

You'll be close to the product, close to customers, and in the room for decisions about what we build and how we take it to market. You won't do it alone! The team includes a designer, marketing automation, content, SEO, and social specialists to support - but the story is yours.

This role is fully remote, but the candidate should be based in a timezone between UTC-5 and UTC+5. This role reports directly to the Head of Product.

What You'll Do

  • Own the positioning. Define how Flagsmith shows up across the platform, in every tier, and position the experimentation capability we're bringing to market. Make it clear and credible enough that an engineering leader at a bank or a hospital can take it straight into a procurement process and turn it into assets sales can actually use.
  • Run every launch. Own the launch playbook end to end and put each release through it: message, channels, collateral, metrics, retro. No silent launches, and constant improvements to our processes.
  • Own the website, outside-in. Set the narrative and the conversion goals across the marketing site and into onboarding. Decide what it should say, what it should move, measure what's working, and fix what isn't.

What You'll Bring

  • Zero-to-one launch experience. You've taken products or features to market from nothing, and you can point to a launch you personally drove and the number it moved.
  • Positioning that lands with technical buyers. You make complex, technical products clear and credible to engineers and the people who lead them - not just to a generic SaaS audience. You can read enough of how the product works to be dangerous, and you know what a developer actually cares about.
  • Range across the marketing stack. You can own a website's message and conversion, brief a designer, shape content, and pull AI into your workflow to move faster. You don't need every craft skill yourself, but you do need the judgement to direct them.

What We're Looking For

  • You can articulate why a piece of positioning works, not just that it reads well. You bring a point of view and back it up.
  • You default to shipping over polishing. You know when a launch is good enough to learn from and when it needs more time.
  • You build real relationships with technical buyers. You pick up on what they're actually optimising for, not just what they say they want.
  • You set your own priorities and keep stakeholders in the loop without being chased. In a small team, that's how trust gets built.

Nice to Haves

  • Experience marketing developer tools, open source, or API/infrastructure products.
  • Hands-on with a website or CMS (Webflow is a plus)
  • Hands-on experience with feature flags, experimentation platforms, or progressive delivery.
  • Comfort using AI across your marketing workflow.

How to Apply

Send your CV and a couple of examples of launches or positioning work you've personally owned to jobs@flagsmith.com. No recruiters please.